Marketing & Design Services

Product Marketing Strategy

Led the marketing efforts for a successful launch of FDA-cleared AI medical imaging software, and improved client acquisition by 30%. Oversaw and created content and design for email, web, and social media campaigns.

Customer Insights and Competitive Analysis

Conducted comprehensive market research guiding business development and sales strategy. Led lead generation efforts and client communications. Performed analytics and oversaw sales channel performance.

Digital Marketing-Email and Social Media

Achieved visitor increase of over 20% on social media platforms. Developed email marketing campaigns, oversaw analytics, activity, and design of social media channels.

Sales Enablement

Directed marketing colalteral and promotional tools to enable sales campaigns leading to increased client relationships and engagement.

Conference and Event Logistics

Led conference and event organization, budget development, vendor and client communications. Oversaw booth designs and booth logistics for various tradeshows. 

Brand Development and Management

Oversaw cohesive brand development and management across multiple platforms, driving consistent client engagement. Directed and developed logo designs for companies or marketing campaigns.

Graphic and Web Design

Directed and developed digital graphic design, infographics, UI, web development, and web design with WordPress for large-scale organizations, technology startups, and small businesses.

SEO, UX, UI Design

Developed strategies that increase website visibility, drive traffic growth and improve SEO across digital platforms. Conducted UX projects to improve user experience and interface.

Presentations and Marketing Collateral
Developed engaging marketing materials and impactful presentations that communicate product positioning and brand visibility.

Product Marketing Strategy

The development and execution of strategic marketing plans for products, focusing on achieving business objectives, positioning, and market penetration.
  • Define product positioning and messaging.
  • Develop go-to-market strategies for product launches.
  • Collaborate with product teams on market fit and feature prioritization.
  • Conduct market research to align strategies with industry trends.
  • Create and manage marketing campaigns to drive product awareness.
  • Monitor product performance metrics (e.g., sales, engagement).
  • Manage marketing budgets and forecast product revenue.
  • Coordinate cross-functional teams (e.g., sales, R&D).
  • Identify customer pain points and tailor strategies accordingly.
  • Adjust marketing strategies based on competitor activity.

    Customer Insights and Competitive Analysis

    The process of gathering, analyzing, and applying data about customers and competitors to influence strategic business decisions.
    • Conduct market research surveys and focus groups.
    • Analyze customer behavior and feedback.
      Track competitor offerings and market share.
    • Develop buyer personas based on insights.
    • Provide strategic recommendations based on analysis.
    • Present findings to product and sales teams.
    • Identify market trends and emerging competitors.
    • Monitor industry reports for competitive data.
    • Collaborate with product development for feature improvements.
    • Forecast customer needs and market opportunities.

    Digital Marketing-Email and Social Media

    The development and execution of strategic marketing plans for products, focusing on achieving business objectives, positioning, and market penetration.
    • Define product positioning and messaging.
    • Develop go-to-market strategies for product launches.
    • Collaborate with product teams on market fit and feature prioritization.
    • Conduct market research to align strategies with industry trends.
    • Create and manage marketing campaigns to drive product awareness.
    • Monitor product performance metrics (e.g., sales, engagement).
    • Manage marketing budgets and forecast product revenue.
    • Coordinate cross-functional teams (e.g., sales, R&D).
    • Identify customer pain points and tailor strategies accordingly.
    • Adjust marketing strategies based on competitor activity.

      Sales Enablement

      The process of equipping sales teams with the tools, content, and strategies needed to improve their effectiveness and close more deals.

      • Develop sales training materials and guides.
      • Collaborate with marketing to produce customer-facing content.
      • Implement CRM systems to track sales performance.
      • Provide sales teams with product updates and competitive information.
      • Create buyer personas to aid in the sales process.
      • Design tools for lead nurturing and follow-up.
      • Measure sales performance and identify areas of improvement.
      • Facilitate communication between sales and other departments.
      • Develop sales presentations and pitch decks.
      • Stay informed on industry trends to guide sales strategy.

       

      Conference and Event Logistics

      Planning and executing logistics for corporate events, conferences, and trade shows to ensure smooth operations and enhance brand presence.

      • Organize event logistics (e.g., venue selection, catering).
      • Manage event budgets and timelines.
      • Oversee booth design and promotional material.
      • Coordinate with vendors, sponsors, and speakers.
      • Promote the event through marketing channels.
      • Track and analyze event ROI.
      • Ensure compliance with event regulations.
      • Lead post-event evaluations to measure success.
      • Handle on-site logistics and troubleshooting.
      • Liaise with event attendees for feedback and follow-up.

          Graphic and Web Design

          Creating and maintaining visually appealing and user-friendly websites to enhance the digital presence and user experience.

          • Design website layouts and user interfaces.
          • Manage website performance and speed optimization.
          • Collaborate with developers for functionality improvements.
          • Ensure mobile responsiveness and accessibility.
          • Monitor SEO and implement strategies for improvement.
          • Create engaging multimedia content (images, videos).
          • Manage CMS platforms for content updates.
          • Perform usability testing and incorporate feedback.
          • Implement analytics tracking and monitor site performance.
          • Stay updated on web design trends and technology.

           

          Brand Development and Management

          Overseeing the creation and consistent management of a brand’s identity across all channels to build recognition and trust.

          • Define the brand’s voice, identity, and positioning.
          • Manage brand consistency across digital and offline platforms.
          • Collaborate with designers and writers for brand assets.
          • Develop brand guidelines and ensure adherence.
          • Measure brand perception and make necessary adjustments.
          • Lead rebranding efforts as needed.
          • Manage PR and external communications for brand reputation.
          • Coordinate marketing campaigns to align with brand messaging.
          • Track competitors’ branding strategies.
          • Monitor customer feedback to inform brand strategy.

           

            UX and UI Design

            • Conduct user research: interviews, surveys, and usability testing
            • Create low-fidelity wireframes and high-fidelity prototypes
            • Design interactive elements like buttons, sliders, and menus for optimal user experience
            • Structure content and features for logical navigation
            • Craft visually appealing interfaces, focusing on typography, color, and layout
            • Conduct user testing: A/B tests, usability testing, and feedback sessions

            Search Engine Optimization (SEO), UX, and UI Design

            The process of optimizing a website or content to increase its visibility on search engines like Google, enhancing organic traffic through relevant keywords, high-quality content, and technical optimizations.

            SEO

            • Conduct keyword research to identify opportunities.
            • Optimize on-page elements (e.g., meta tags, headers, content).
            • Improve website speed and performance for better rankings.
            • Build backlinks to increase site authority.
            • Develop and implement content strategies focused on SEO.
            • Monitor SEO performance using tools like Google Analytics.
            • Ensure mobile-friendliness and responsive design.
            • Stay up-to-date with changes in search engine algorithms.
            • Optimize local SEO elements for location-based searches.
            • Perform competitive analysis to identify SEO opportunities.

            Presentations and Marketing Collateral

            The creation of visually appealing and strategically aligned marketing materials, including presentations, brochures, and digital assets, to support brand messaging and business goals. 

            • Design professional presentations that align with brand identity.
            • Create engaging marketing collateral (e.g., brochures, flyers).
            • Collaborate with teams to develop sales support materials.
            • Ensure consistency in messaging and visual design.
            • Tailor materials to various audiences and platforms.
            • Integrate data visualization and infographics into presentations.
            • Manage the design process from concept to completion.
            • Maintain an updated library of marketing collateral.
            • Optimize materials for both print and digital formats.
            • Revise and update materials as needed for campaigns.
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