Advertising
Video Production – Cura Cloud, Keya Medical
Video production and editing for an AI medical device to create clear, visually engaging content that explains the device’s purpose, functionality, and benefits. This process includes filming product demonstrations and visualizing data or AI workflows. Post-production editing focuses on enhancing clarity through animations, infographics, and text overlays, ensuring the medical and AI technology is communicated effectively to healthcare professionals, patients, and stakeholders. The goal is to produce a polished, informative video that highlights the innovation and impact of the AI medical device in an accessible and professional manner.
Providence Women’s Clinic Services
Promote the Providence Women’s Clinic services in Portland, Oregon through social media (Facebook and Instagram) and direct mail marketing.
WebMD Online Advertising
The project aimed to determine whether a partnership with WebMD could be a viable strategy for expanding into other markets. The goal was to drive 594 appointment requests for Providence joint replacement surgery in Spokane within one year. WebMD visitors were targeted during crucial information-gathering phases, with banner ads designed to reinforce brand messaging through in-session retargeting. My role in this pilot involved creating the visual ads and ensuring cohesive brand messaging to attract prospective patients.
